Search engine optimization or SEO is a technique which helps your website to gain a good rank in search engine results.
SEO is the process in which website content such as keywords, images, and text are placed in a way that helps a website to get optimized for search engines crawlers such as Google, Yahoo, Bing, etc. which improve their search engine rankings.
These Search Engines has algorithms that rank a website based on-page optimizations and Off-page external links also known as Backlinks. Social Media are also taken to the accounts when it comes to a website ranking.
There are various ways through which SEO can help in your business
SEO also helps your website to build brand awareness as users are more likely to trust websites that are on the first page of search engine results pages.
Improve Search Engine Ranking
SEO helps your website to get higher rank in search engine which diverts more traffic to your web pages. SEO will help to get more traffic on your business website through increased visibility on the popular search engines.
It will also use a keyword approach to attract traffic to your website. The process is known as organic traffic. Organic traffic is the real or primary source of traffic. This is constant when you gain a place on the first page of Search Engine with a specific keyword.
Improves Conversion Rate
Conversion rate is the ratio of the number of people visiting your site to the number of people who become your customers. SEO will help to increase your rate of conversion by converting regular visitors into customers which will increase your sales. This can be analyzed by setting up Goals in Google Analytics.
Improves Brand Awareness
Presenting a Website in the top search engine results will gain a large number of visitors which helps to enhance Brand awareness about your website. Consumers will be more attracted to your website if they find it on top results after searching multiple keywords.
For example, you have a furniture website and a person searches 2 keywords. First ‘sofa cum bed price’ and Second ‘Bed Cum Sofa price’. Where he finds that your domain or brand name is one both the searches. Then they will surely be a customer and give more importance to you than others.
Helps in making a Website more friendly
SEO will help make your website faster, smoother, and user-friendly. Well-structured and uncluttered websites attract visitors to stay more on the page, thereby increasing page views.
A website that is loading late and has a very disgusting presentation doesn’t matter how good their content of the product is a customer will never stay for long. This will create a bounce on your website. This will tell search engine that your website is not liked by the users. That results in the ranking drops.
Improves Customer engagement
When your website has been optimized, you can easily engage with your customers efficiently and can get insights to improve your service. It will be clearer and neater. This will leads to better understanding.
SEO is all about customer satisfaction. You will only gain effective results from your website if you have a better website that customers like to visit. You can do it yourself through SEO Blogs and videos or you can contact us for the solution.